Parque Temático da Madeira
Alberto-g-rovi CC BY 4.0 · Wikimedia Commons

Parque Temático da Madeira

santana in miniature mode, but with substance

There's a version of Madeira that brochures love to sell: the one with Santana's triangular thatched houses, colourful doors and roofs that come almost down to the ground. The Parque Temático da Madeira built an entire place around that image, but what you find here isn't just backdrop.

The park replicates the island in miniature, with replicas of recognisable monuments and landscapes, but what holds the visit together is what happens inside the covered spaces. Embroiderers at work, weavers handling linen and wool, potters with their hands in clay. It's not historical re-enactment staged for cameras, it's work happening in real time.

The traditional Santana houses are there, naturally, and you can go inside. The park is right in Santana, the village that gave its name to the most photographed house in Madeira, so the relationship between the place and the territory it represents isn't abstract.

If you leave with something from the shop, at least you know how it was made.

craft as the anchor

Madeira has an embroidery tradition with its own designation of origin, the Bordado Madeira, and here you can watch the process up close. The same goes for carpet weaving, wickerwork and wool weaving. Each technique has its own room, each room has someone working in it.

Context matters: these techniques survived on the island partly because geographical isolation created its own markets and strong identities. Watching the embroidery done by hand here, kilometres from Funchal with the north of the island as backdrop, has a logic that a shop at the airport simply doesn't.

what you'll find

  • replicas of Madeiran monuments spread across gardens with walking routes
  • craftspeople working live in various traditional techniques
  • Santana thatched houses you can go inside
  • shop selling pieces produced in the park itself
  • typical island food available on site

spots nearby

see on map